That moment may come in the first three months or the first anniversary of your first job. Maybe, if you’re thick-skinned, you don’t feel it until your second anniversary. It’s the moment you say to yourself, “This isn’t what I thought it would be.” Four years of college, tens of thousands of dollars in student […]
If you’re like most people, your career isn’t where you want it to be. The number one reason people leave a job is a lack of growth and opportunity. If you’re feeling despondent about your career, lack of growth probably tops the reason list for why. Before you decide to bail on your present job, […]
How did this happen? You’re sitting there in a cubicle, watching the clock, waiting to get away from the misery. Everyone said you were going to be a star. Here you are, cranking out drivel. You’re not taking it lying down. You’ve got applications out to the best companies — the ones where you’ve dreamed […]
Not long ago a recent college graduate lamented how agencies wouldn’t respond when she sent her portfolio for consideration. After learning that she had sent her work to some of the hottest agencies in our industry, I told her they had responded. Silence means no. I told her not to be offended by a non-response […]
Most academic advertising programs are inadequate in preparing a graduate to enter his or her career. Those who walk across the stage into premiere positions are those who act as an ad professional before they become one. Know where the best work happens. In an interview, be able to cite the best work and who is […]