The foremost reason people blow interviews is that they don’t realize an interview isn’t an interview. An interview is the “What’s-Wrong-With-This-Person?” meeting. Employers do everything possible to prevent a hiring mistake. This includes heeding “red flags” during an interview. Ill-preparedness is how these flags are waved. To avoid this fate, take these steps to prepare for […]

Socrates mentored Plato, who mentored Aristotle, the father of science. Study any great success and you’ll discover they had more than a mentor. They had the right mentor. A young Steve Jobs wanted to sell his typewriter. He accidentally walked into the apartment of Robert Friedland. A friendship resulted that helped Jobs overcome an introverted personality and free […]

You know that place you dream of working; the one that does such great stuff that everyone wants to work there? If you want to dramatically improve your chances of getting an interview, you have to craft a compelling narrative with your portfolio, and make sure that every included piece speaks to your strengths. 1. Make it a page-turner. Your […]

Without a doubt, this is the most exciting time in the history of advertising. The digital age has greatly increased the potential for creative innovation, but the digital revolution has also brought a new complexity to what we do. With consumers now in control of what communication they receive, and when and how they receive […]