You’ve always had a creative streak in you. Maybe you even went to school to nurture it into a creative career. Chances are, that plan hasn’t come to fruition. Most people who go to school to be in a creative career in advertising, end up doing something on the opposite end of the spectrum. You […]
Give your portfolio an annual check-up. If you can’t get anyone’s attention in the communication arts industry, more than likely your portfolio is the culprit. A goal to refresh your portfolio every year will keep you competitive. Employers seldom look for potential. They want the sure thing. Your portfolio has to do more than share […]
I really hate photographs of myself. I am simply better looking than what the camera records. The problem is the lighting, the angle, the focus, the exposure – anything but me. It can’t be me. Such vanity is how many approach evaluating their careers. They blame outside forces rather than personal weaknesses. They blame a lack […]
I have reviewed thousands of portfolios and interviewed dozens upon dozens of job candidates. That experience taught me one thing about career success: working at the wrong job starves career potential. Many of those not offered positions with our agency had stayed too long in the wrong job. Their work wasn’t where it should have […]