When it comes to your career, it is rarely a smooth, easy path. In an effort to help guide you along your journey we’re starting a new series, JPL FAQs. We’ll be sharing some of the questions we hear repeated and the answers to help alleviate those worries. We hope it helps. Q: How can […]
Archive | Career Advice
Warning Signs That Your Job is Killing Your Advertising Career
Career Advice Career ImprovementI have reviewed thousands of portfolios and interviewed dozens upon dozens of job candidates. That experience taught me one thing about career success: working at the wrong job starves career potential. Many of those not offered positions with our agency had stayed too long in the wrong job. Their work wasn’t where it should have […]
How to Have an Above-Average Career When You’re Average
Career Advice Career ImprovementCountless athletes who were average on paper ended up in their sport’s hall of fame. Drafted in the late rounds, if drafted at all, many attended small colleges with even smaller sports programs. They defied the odds, overcame skeptics, and forged legacies. Tom Brady, the quarterback of the New England Patriots, is a relevant example. […]
Three Rookie Mistakes That Kill Careers
Career Advice Career ImprovementThat moment may come in the first three months or the first anniversary of your first job. Maybe, if you’re thick-skinned, you don’t feel it until your second anniversary. It’s the moment you say to yourself, “This isn’t what I thought it would be.” Four years of college, tens of thousands of dollars in student […]
Four Things Agencies Look For In A Portfolio
Career Advice Career Improvement UncategorizedNot long ago a recent college graduate lamented how agencies wouldn’t respond when she sent her portfolio for consideration. After learning that she had sent her work to some of the hottest agencies in our industry, I told her they had responded. Silence means no. I told her not to be offended by a non-response […]
If you want to succeed, maybe you should flop.
Career AdviceIn the ‘60s, the record high jump in track and field was not that high. Then one day, a high-school kid named Richard Fosbury had a strange idea: Jump backward – headfirst. In 1968, the Fosbury Flop shattered the Olympic record and won gold, all because he approached the problem from a different point of […]
Ad career dead? Try this DIY autopsy.
Career AdviceIf you’re looking for a position at a better agency and getting nowhere, your portfolio is probably the reason. Similitude breed contempt and too many portfolios blend into sameness. If you want to separate from the crowd answer these questions and apply changes appropriately. 1. Is your mediocre job in your portfolio? If you work […]