Most academic advertising programs are inadequate in preparing a graduate to enter his or her career. Those who walk across the stage into premiere positions are those who act as an ad professional before they become one. Know where the best work happens. In an interview, be able to cite the best work and who is […]
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Ad career dead? Try this DIY autopsy.
Career AdviceIf you’re looking for a position at a better agency and getting nowhere, your portfolio is probably the reason. Similitude breed contempt and too many portfolios blend into sameness. If you want to separate from the crowd answer these questions and apply changes appropriately. 1. Is your mediocre job in your portfolio? If you work […]