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The Portfolio Check-Up

Give your portfolio an annual check-up. If you can’t get anyone’s attention in the communication arts industry, more than likely your portfolio is the culprit. A goal to refresh your portfolio every year will keep you competitive. Employers seldom look for potential. They want the sure thing. Your portfolio has to do more than share […]

Warning Signs That Your Job is Killing Your Advertising Career

stars will fall

I have reviewed thousands of portfolios and interviewed dozens upon dozens of job candidates. That experience taught me one thing about career success: working at the wrong job starves career potential. Many of those not offered positions with our agency had stayed too long in the wrong job. Their work wasn’t where it should have […]

How to Conquer the Interview and Their Skepticism

breaking away

The foremost reason people blow interviews is that they don’t realize an interview isn’t an interview. An interview is the “What’s-Wrong-With-This-Person?” meeting. Employers do everything possible to prevent a hiring mistake. This includes heeding “red flags” during an interview. Ill-preparedness is how these flags are waved. To avoid this fate, take these steps to prepare for […]