Socrates mentored Plato, who mentored Aristotle, the father of science. Study any great success and you’ll discover they had more than a mentor. They had the right mentor. A young Steve Jobs wanted to sell his typewriter. He accidentally walked into the apartment of Robert Friedland. A friendship resulted that helped Jobs overcome an introverted personality and free […]
You know that place you dream of working; the one that does such great stuff that everyone wants to work there? If you want to dramatically improve your chances of getting an interview, you have to craft a compelling narrative with your portfolio, and make sure that every included piece speaks to your strengths. 1. Make it a page-turner. Your […]
Without a doubt, this is the most exciting time in the history of advertising. The digital age has greatly increased the potential for creative innovation, but the digital revolution has also brought a new complexity to what we do. With consumers now in control of what communication they receive, and when and how they receive […]
Countless athletes who were average on paper ended up in their sport’s hall of fame. Drafted in the late rounds, if drafted at all, many attended small colleges with even smaller sports programs. They defied the odds, overcame skeptics, and forged legacies. Tom Brady, the quarterback of the New England Patriots, is a relevant example. […]
Whether it fits or not, we all get grouped into a stereotype. When it happens, and you pay the consequence for someone else’s behavior, it’s pretty demoralizing. But you don’t have to be the scapegoat, particularly if you’re a Millennial. Online career network Beyond.com did a survey to contrast perceptions between young job seekers and […]
That moment may come in the first three months or the first anniversary of your first job. Maybe, if you’re thick-skinned, you don’t feel it until your second anniversary. It’s the moment you say to yourself, “This isn’t what I thought it would be.” Four years of college, tens of thousands of dollars in student […]
If you’re like most people, your career isn’t where you want it to be. The number one reason people leave a job is a lack of growth and opportunity. If you’re feeling despondent about your career, lack of growth probably tops the reason list for why. Before you decide to bail on your present job, […]
How did this happen? You’re sitting there in a cubicle, watching the clock, waiting to get away from the misery. Everyone said you were going to be a star. Here you are, cranking out drivel. You’re not taking it lying down. You’ve got applications out to the best companies — the ones where you’ve dreamed […]
Not long ago a recent college graduate lamented how agencies wouldn’t respond when she sent her portfolio for consideration. After learning that she had sent her work to some of the hottest agencies in our industry, I told her they had responded. Silence means no. I told her not to be offended by a non-response […]
Most academic advertising programs are inadequate in preparing a graduate to enter his or her career. Those who walk across the stage into premiere positions are those who act as an ad professional before they become one. Know where the best work happens. In an interview, be able to cite the best work and who is […]