Want to get into a better agency? Give your portfolio the following stress test: 1. Is there award winning work is present? Anyone can win an award in our industry. But there is only a handful that matter to the best agencies. If you’re in the US, these top the list: The One Show, Cannes […]
When times are tough, and an agency needs to trim the fat, you want to be lean muscle. By continually improving and increasing skills, you become less vulnerable. Here are a few tips on how to become your company’s most valuable employee. Sacrifice When you examine highly successful people, you inevitably find a disciplined work […]
The job situation in the creative industries is tougher than ever. If you’re one of the few who beats the odds here is how you will do it: 1. You won’t count too much on your education. Even the most respected programs aren’t a golden ticket to a job. With very few exceptions, academia’s curriculum […]
In the ‘60s, the record high jump in track and field was not that high. Then one day, a high-school kid named Richard Fosbury had a strange idea: Jump backward – headfirst. In 1968, the Fosbury Flop shattered the Olympic record and won gold, all because he approached the problem from a different point of […]
If you’re looking for a position at a better agency and getting nowhere, your portfolio is probably the reason. Similitude breed contempt and too many portfolios blend into sameness. If you want to separate from the crowd answer these questions and apply changes appropriately. 1. Is your mediocre job in your portfolio? If you work […]