It seems I have a flurry of inquiries at the end of the year from people who are frustrated with their careers and want advice on how to change their lot in life. Having the career that you’re meant to have requires a long-term approach. You’re sculpting your future, so you should be chipping away […]
Finally, school is over, you’ve graduated, and now you can unwind and take a much-deserved rest. If your degree is in accounting, go for it. For those who want a career in advertising, you’re making an error that will take years to overcome. I’ve counseled many who after experiencing the outcome of “taking a break,” […]
This series follows the careers of JPLers. They share their experiences and give advice to help others seeking the creative career they want most. Gina Senese, art director, Ogilvy NY Gina Senese went through Job Propulsion Lab’s Rebuild program in 2016 while attending The University of Texas. Soon after, she went […]
If you haven’t been a casualty, you have probably read about the rash of layoffs that have been happening in our industry. The positive spin of “responding to current client needs” and “aligning to a new method of working” is another way of saying the agency model continues to morph. This transformation can be viewed […]
Time flies. We reflect in disbelief that another year has passed, and our goals for the year remain unfulfilled. Instead of surrendering to discouragement, use the lack of progress as an opportunity to change your approach. Start a career journal to track progress. Assess the steps you will need to do to achieve each goal. […]
The end of the year approaches and you’re still in the job that isn’t doing your career any good. Don’t lament that no one hires this time of year. Instead, use the next few weeks to prepare for your career to be in high gear by early 2017. Here’s a checklist of things to do […]
If you’re like most people, your career isn’t where you want it to be. The number one reason people leave a job is a lack of growth and opportunity. If you’re feeling despondent about your career, lack of growth probably tops the reason list for why. Before you decide to bail on your present job, […]
You don’t need a pay raise. You need a bar raise. You may be reading this at work. Why is that? Shouldn’t you be working? Shouldn’t you be so engaged in what you’re doing that reading a blog post, or checking email, or your Facebook account is the last thing on your mind? After all, […]
Without a doubt, this is the most exciting time in the history of advertising. The digital age has greatly increased the potential for creative innovation, but the digital revolution has also brought a new complexity to what we do. With consumers now in control of what communication they receive, and when and how they receive […]
The economy is going through some difficult times. Advertising is leading the way when it comes to dissatisfaction. I look at it like A Tale of Two Cities. It may be the worst of times, but it is also the best of times. Technology has given us a large palette to use to create. Don’t believe […]